sh77 Privacy Policy

1 Introduction and Scope

This Privacy Policy ("Policy") describes how sh77 ("sh77," "we," "us," or "our") collects, uses, stores, shares, and protects the personal data of individuals ("you," "Player," or "User") who access or use the sh77 online casino platform available at https://sh77.vip (the "Platform").

This Policy applies to all personal data processed in connection with your use of the sh77 Platform, including data collected during account registration, gameplay, deposits and withdrawals, customer support interactions, and marketing communications. By registering an account or using the sh77 Platform, you acknowledge that you have read and understood this Policy.

sh77 is committed to protecting your privacy in accordance with the Philippine Data Privacy Act of 2012 (Republic Act No. 10173), its Implementing Rules and Regulations, and the issuances of the National Privacy Commission (NPC).

2 Data Controller Information

sh77 acts as the Data Controller in respect of the personal data it processes about you. As Data Controller, sh77 determines the purposes and means of processing your personal data and is responsible for ensuring that such processing complies with applicable Philippine data privacy laws.

For all privacy-related inquiries, requests, or complaints, you may contact our designated Data Protection Officer (DPO) using the contact details provided in Section 14 of this Policy.

3 Personal Data We Collect

sh77 collects the following categories of personal data:

• Identity Data: Full legal name, date of birth, gender, nationality, and government-issued identification number (e.g., Philippine National ID, SSS, GSIS, PhilHealth, TIN, or Passport number).
• Contact Data: Email address, mobile phone number, and residential address (including city, province, and postal code).
• Financial Data: GCash account number, PayMaya/Maya account details, bank account information (BPI, BDO, Metrobank, UnionBank, Landbank, PNB, Security Bank), and debit card details used for deposits and withdrawals.
• Transaction Data: Records of all deposits, withdrawals, wagers, game results, bonus claims, and account balance history.
• Technical Data: IP address, device type, operating system, browser type and version, time zone, and session duration.
• Usage Data: Information about how you use the sh77 Platform, including pages visited, games played, features accessed, and click-through data.
• Communications Data: Records of your communications with sh77 customer support, including live chat transcripts and email correspondence.
• Responsible Gaming Data: Self-exclusion requests, deposit limit settings, and any information you provide in connection with responsible gaming tools.

4 How We Collect Your Data

sh77 collects personal data through the following means:

• Direct Collection: Data you provide when registering an account, completing identity verification (KYC), making deposits or withdrawals, contacting customer support, or participating in promotions.
• Automated Technologies: Data collected automatically when you access the Platform, including through cookies, web beacons, pixel tags, and server logs.
• Third-Party Sources: Data received from identity verification service providers, payment processors, fraud prevention agencies, and regulatory bodies where permitted by law.

5 Legal Basis for Processing

sh77 processes your personal data on the following legal bases under the Philippine Data Privacy Act of 2012:

• Contractual Necessity: Processing necessary to perform our contract with you, including account management, game provision, and payment processing.
• Legal Obligation: Processing required to comply with applicable laws and regulations, including PAGCOR licensing requirements, anti-money laundering (AML) obligations under Republic Act No. 9160, and tax reporting requirements.
• Legitimate Interests: Processing for sh77's legitimate business interests, including fraud prevention, platform security, and service improvement, where such interests are not overridden by your rights.
• Consent: Processing based on your freely given, specific, informed, and unambiguous consent, such as for marketing communications. You may withdraw consent at any time.

6 How We Use Your Personal Data

sh77 uses your personal data for the following purposes:

• To create, verify, and manage your sh77 player account.
• To process deposits, withdrawals, and other financial transactions.
• To verify your identity and age (21+ requirement) in compliance with PAGCOR regulations.
• To detect, investigate, and prevent fraud, money laundering, and other illegal activities.
• To provide customer support and respond to your inquiries and complaints.
• To administer bonuses, promotions, and loyalty programs.
• To personalize your gaming experience and recommend relevant games.
• To send you service-related communications, including account notifications and security alerts.
• To send you marketing communications about sh77 promotions and new games, where you have consented to receive such communications.
• To comply with our legal and regulatory obligations, including reporting to PAGCOR and the Anti-Money Laundering Council (AMLC).
• To analyze Platform usage and improve our services, games, and user experience.
• To enforce our Terms and Conditions and other applicable policies.

7 Sharing and Disclosure of Data

7.1 Service Providers. sh77 may share your personal data with trusted third-party service providers who assist us in operating the Platform, including payment processors (GCash, PayMaya/Maya, Philippine banks), identity verification providers, cloud hosting providers, customer support platforms, and analytics services. These providers are contractually bound to process your data only on sh77's instructions and in accordance with applicable data privacy laws.

7.2 Regulatory and Legal Disclosure. sh77 may disclose your personal data to PAGCOR, the AMLC, the NPC, law enforcement agencies, courts, or other competent authorities where required by law, court order, or regulatory requirement, or where sh77 reasonably believes disclosure is necessary to protect the rights, property, or safety of sh77, its players, or the public.

7.3 Business Transfers. In the event of a merger, acquisition, restructuring, or sale of all or part of sh77's business, your personal data may be transferred to the acquiring entity, subject to the same privacy protections described in this Policy.

7.4 No Sale of Data. sh77 does not sell, rent, or trade your personal data to third parties for their own independent marketing or commercial purposes.

8 Cookies and Tracking Technologies

8.1 What Are Cookies. Cookies are small text files placed on your device when you visit the sh77 Platform. They help us recognize your device, remember your preferences, and understand how you use our services.

8.2 Types of Cookies We Use.

• Strictly Necessary Cookies: Essential for the Platform to function. These cannot be disabled as they are required for account login, session management, and security.
• Functional Cookies: Remember your preferences such as language settings and game display options to provide a more personalized experience.
• Analytics Cookies: Help us understand how players interact with the Platform so we can improve performance and user experience. Data collected is aggregated and anonymized where possible.
• Marketing Cookies: Used to deliver relevant promotional content about sh77 games and offers. These are only placed with your consent.

8.3 Managing Cookies. You can control and manage cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the sh77 Platform. Strictly necessary cookies cannot be disabled without impacting your ability to use the Platform.

9 Data Retention

sh77 retains your personal data only for as long as necessary to fulfill the purposes for which it was collected, or as required by applicable law. The following general retention periods apply:

• Account Data: Retained for the duration of your active account and for a minimum of five (5) years following account closure, in compliance with PAGCOR and AMLC record-keeping requirements.
• Transaction Records: Retained for a minimum of five (5) years from the date of the transaction, as required under Philippine anti-money laundering regulations.
• Customer Support Records: Retained for three (3) years from the date of the last interaction.
• Marketing Data: Retained until you withdraw your consent or opt out of marketing communications.
• Technical and Usage Data: Retained for up to twenty-four (24) months from collection, after which it is anonymized or deleted.

Upon expiry of the applicable retention period, sh77 will securely delete or anonymize your personal data in accordance with its data disposal procedures.

10 Data Security

sh77 implements appropriate technical and organizational security measures to protect your personal data against unauthorized access, accidental loss, destruction, alteration, or disclosure. These measures include:

• SSL/TLS encryption for all data transmitted between your device and sh77 servers.
• Encryption of sensitive data at rest, including financial information and identity documents.
• Role-based access controls limiting employee access to personal data on a need-to-know basis.
• Regular security audits, vulnerability assessments, and penetration testing of the Platform.
• Multi-factor authentication requirements for administrative access to systems containing personal data.
• Staff training on data privacy obligations and secure data handling practices.

While sh77 takes all reasonable steps to protect your data, no method of electronic transmission or storage is completely secure. In the event of a personal data breach that poses a risk to your rights and freedoms, sh77 will notify you and the National Privacy Commission (NPC) within seventy-two (72) hours of becoming aware of the breach, as required by Philippine law.

11 Your Rights Under Philippine Law

Under the Philippine Data Privacy Act of 2012, you have the following rights with respect to your personal data held by sh77:

• Right to Be Informed: The right to be informed about how your personal data is collected and processed, as described in this Policy.
• Right of Access: The right to request a copy of the personal data sh77 holds about you and information about how it is being processed.
• Right to Rectification: The right to request correction of inaccurate or incomplete personal data held by sh77.
• Right to Erasure: The right to request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to sh77's legal retention obligations.
• Right to Object: The right to object to the processing of your personal data for direct marketing purposes or where processing is based on legitimate interests.
• Right to Data Portability: The right to receive your personal data in a structured, commonly used, and machine-readable format where technically feasible.
• Right to Lodge a Complaint: The right to lodge a complaint with the National Privacy Commission (NPC) if you believe sh77 has violated your data privacy rights.

To exercise any of these rights, please contact sh77's Data Protection Officer using the details in Section 14. sh77 will respond to all verified requests within thirty (30) days of receipt.

12 Children's Privacy

The sh77 Platform is strictly intended for individuals aged twenty-one (21) years and above, in accordance with PAGCOR regulations governing online gambling in the Philippines. sh77 does not knowingly collect personal data from individuals under the age of 21. If sh77 becomes aware that personal data has been collected from an underage individual, the account will be immediately closed and all associated data will be deleted in accordance with our data retention procedures. If you believe an underage individual has registered on the sh77 Platform, please contact our support team immediately.

13 Changes to This Privacy Policy

sh77 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, legal requirements, or Platform features. When material changes are made, sh77 will notify registered players via email or an in-platform notification prior to the changes taking effect. The "Last Updated" date at the top of this Policy will be revised accordingly. Your continued use of the sh77 Platform following the effective date of any amendment constitutes your acceptance of the revised Policy. We encourage you to review this Policy periodically to stay informed about how sh77 protects your personal data.

14 Contact and Complaints

For any questions, concerns, or requests relating to this Privacy Policy or the processing of your personal data by sh77, please contact our Data Protection Officer. Our customer support team is available twenty-four (24) hours a day, seven (7) days a week via live chat within your sh77 account dashboard.

For written privacy-related correspondence, you may reach us at the following email address (plain text — not a clickable link):

[email protected]

If you are not satisfied with sh77's response to your privacy complaint, you have the right to escalate your complaint to the National Privacy Commission (NPC) of the Philippines.